What the industry is saying about FC5

Skincare range uses new botanicals extraction process

By Simon Pitman, 03-Mar-2009

Related topics: Products & Markets

California-based personal care provider Arbonne has introduced a skin care range that taps into a new extraction process for botanicals.

The technology has been used to extract cell nutrients from five nutrient-rich fruits and vegetables – kiwi, carrot, strawberry, mango and pumpkin – selected because of their skin nurturing and anti-aging properties.

Exclusive extraction technology

Arbonne says that it is the exclusive provider of this technology which basically allows the extraction process to be carried out in such a way that allows the botanical phytonutrients to remain encapsulated, thus ensuring optimum freshness.

The FC5 hydrating skin care range includes eight products, with combinations that target dry to normal skin, oily to combination skin and two specific products – hydrating under eye cream and an exfoliation - for any skin type.

A cleanser/toner, oil-absorbing day moisturizer with SPF 15 and mattifying powder are targeted at oily skin, while a hydrating cleanser, day lotion with SPF 15 and a night cream have been developed for the dry to normal skin types.

Arbonne says that the range will be launched in North America, Australia, and the UK as well as being made available for online purchase from the company’s own internet shopping site.

Tapping into naturals trend

The launch of the new range taps into the major trend for natural botanical ingredients. Indeed, the swing towards botanical-based active ingredients is helping to make a pronounced impact on the overall market for personal care ingredients.

According to information from Kline Group growth of botanical actives stands at 8.0 percent, ahead of 5.4 percent average growth for other specialty actives, such as marine ingredients, proteins and peptides, and enzymes.

Arbonne road show

Hi all,

Coming up on March 16th, 4pm,  is a DO NOT MISS event.  Arbonne is rolling into Chicago to announce the launch of their newest product line, FC5.  Location is Chicago, O'Hare Crown Plaza.

Look to left of this blog, under header of "about me" for a invitation with all the details.

FC5

Arbonne's new products have arrived and I have been using them now for 3 days.  I am a 48 year old woman who still has oily skin and suffers from acne.  I have always had acne, been on acutane twice.  Nothing has worked on my skin.  When I came across Arbonne, I tried all the skin care lines and ended up using something from each line.  My skin drastically improved, but still wasn't perfect.  Since I have been using this new technology, invented by Peter Matravers, my skin is glowing!  I don't mean looks good, I mean GLOWING!  I cannot be happier with this new line and I am once again thrilled to be working for a company that is constantly improving products.  It is so great to have people comment on my skin.  This new product line is going to fly, fly, fly.

On December 1st, 2008, Arbonne welcomed Peter Matravers to the Arbonne family as VP, Product Development.  Peter has more than 25 years of skin care and consumer product development experience, including 13 years as the VP of Research & Development with Aveda.  Prior to joining Aveda, Peter worked at Neutrogena and developed the new science of T-G. With this new technology, Neutrogena's sales skyrocketed.  

On February 1st, 2009, Arbonne will launch a new line of skin care, FC5.  This new skin care line utilizes the Peter's latest technological advances.  Watch for more details of this new technology.